You pick up a new artsy hobby, and you are OBSESSED.
Like, thinking-about-it-every-waking-hour obsessed.
Turns out creativity fills you up in the most magical way, and if you could do it forever, you wouldn't even have to think twice.
At some point, you take your art online...
...only to discover that there are real people who actually make a living selling your hobby.
So you start to think... that could be me, right? I LOVE making this thing, and even if I don't quit my day job, I bet I could at least make enough to pay for new supplies...
Then you take a peek at how many THOUSANDS of failed Etsy shops there are out there.
I mean, the world doesn't really need another small business maker, right? Probably best to just stay in your lane and keep your creativity to yourself.
STOP RIGHT THERE, because here's the truth:
There are people who are desperate for your art to be part of their story.
And they can't wait to find you...
At this point, you might be thinking:
"Ok, let's just pretend for a minute that my dream customer actually exists.
Why would they want to buy my art when they have so many better options to choose from? It's not like I'm the greatest artist in the world -- how can I possibly stand out from the crowd?"
Look, I'm not going to lie:
The market can be tough out there. With a lot of makers trying to reach a lot of people, the online noise can seem pretty darn impenetrable.
If you're anything like me, you've probably spent hours poring over the "success stories," trying to figure out exactly how to replicate their process so you can have your own happily ever after...
...only to feel as helpless and frustrated as a kid trying to learn calculus.
Here's my little (life-changing) secret:
You just need to have the right story (aka: your story) to bring your customers straight to your door, eager to come inside.
Still, it's one thing to know your story has power -- it's another thing entirely to understand how to use it for your business, right?
That's where I come in.
Hi! I'm Kolbie: a self-taught artist who has spent years trying to figure out this whole business thing.
When I first started making art, I had zero intention of ever trying to sell it...
...but the more I honed my craft and delved into my creativity, the more I realized I wanted to share it with the world.
So I started an Etsy shop (basic), listed some paintings, and hoped for the best.
That "throwing paint at the wall" method worked *kind of*...
...but mostly? It didn't.
I sold a few paintings, but I didn't have a whole lot of clarity or purpose behind my choices, which made it nearly impossible to know how to grow.
That's when I knew I had to dig deep and do some research.
After struggling for a couple years, making lots of mistakes and spending a lot of $$$, I finally found a method that works.
My journey started with me making a few bucks each month, selling original artwork to customers who weren't willing to pay much of anything...
...to regularly receiving requests for commissions, where I charge a minimum of $200 per original painting to customers who keep coming back.
Not only that, but this process gave me the focus I needed to gain confidence in my business decisions and regularly have "ah-ha!" moments that helped me grow as an artist and as a business owner, on purpose...
“I have taken several of Kolbie's classes and every single one is fantastic! She is very thorough and "user-friendly."Cara S.
This 8-week program is for you if:
- You want to sell your art and creativity, but you have no idea how
- You want to build a community-focused business that's true to who you are (no sleazy sales tactics)
- You're tired of throwing paint at the wall and calling it a business strategy -- you're ready for confidence and purpose
This 8-week program is NOT for you if:
- You just want a "quick fix" to making a bazillion dollars
- You don't like creativity, and you don't want to run a business
- You're not interested in exploring your story or building real relationships with your customers
The Online Artist is an 8-week program that starts with the most important part of your creative business:
Using who you are and why you make art as anchors throughout the program, I'll give you practical approaches to curating a business strategy that works for you, centered around serving your dream customers and growing your creativity.
In the Online Artist, we're going to cover important topics like:
We're also going to dive into steps I wish I would've taken when I first started my business, like:
That's why I created the Online Artist -- because even self-taught artists with no business background can learn to make art that sells.